Episode
The Role of AI in Earned Media Strategy
- Podcast
- PR's Top Pros Talk
- Published
- Jan 15, 2026
- Duration seconds
- 612
- Processing state
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Summary
Sean Layton, Executive Vice President of Earned Media at Zeno Group , discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He explains how AI-driven search results are impacting earned media strategy and emerging media's important role in the mix. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. For more information, visit https://www.dssimon.com/ .