# The Role of AI in Earned Media Strategy

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/the-role-of-ai-in-earned-media-strategy
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/the-role-of-ai-in-earned-media-strategy.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-01-15T16:22:10+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/The-Role-of-AI-in-Earned-Media-Strategy-e3dmujm
Audio file: https://anchor.fm/s/56088878/podcast/play/114047030/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-15%2F416182070-44100-2-9a48b2d7f1d59.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/the-role-of-ai-in-earned-media-strategy
Duration seconds: 612

## Resource

Sean Layton, Executive Vice President of Earned Media at Zeno Group , discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He explains how AI-driven search results are impacting earned media strategy and emerging media's important role in the mix. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. For more information, visit https://www.dssimon.com/ .

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## Transcript

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