{"podcast":{"title":"PR's Top Pros Talk","slug":"pr-s-top-pros-talk-3704945","podcast_index_feed_id":3704945,"rss_url":"https://anchor.fm/s/56088878/podcast/rss","website_url":"https://dssimon.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/14333998/14333998-1617906761055-0c8c9fbd2f64b.jpg","author":"D S Simon Media","episode_count":306,"summary":"A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.","last_synced_at":"2026-06-30T06:21:39.101545+00:00","page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945"},"episode":{"title":"The Role of AI in Earned Media Strategy","slug":"the-role-of-ai-in-earned-media-strategy","published_at":"2026-01-15T16:22:10+00:00","page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/the-role-of-ai-in-earned-media-strategy","show_page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945","url":"https://podcasters.spotify.com/pod/show/dssimon/episodes/The-Role-of-AI-in-Earned-Media-Strategy-e3dmujm","audio_url":"https://anchor.fm/s/56088878/podcast/play/114047030/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-15%2F416182070-44100-2-9a48b2d7f1d59.mp3","summary":"Sean Layton, Executive Vice President of Earned Media at Zeno Group , discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He explains how AI-driven search results are impacting earned media strategy and emerging media's important role in the mix. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. For more information, visit https://www.dssimon.com/ .","meta_description":"Sean Layton, Executive Vice President of Earned Media at Zeno Group , discusses the communications trends shaping the year ahead with Doug Simon, CEO of D…","key_points":[],"chapters":[],"topics":[],"duration_seconds":612,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/the-role-of-ai-in-earned-media-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/the-role-of-ai-in-earned-media-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}