Episode
How Legacy Brands Evolve for Today's Audiences
- Podcast
- PR's Top Pros Talk
- Published
- Feb 19, 2026
- Duration seconds
- 728
- Processing state
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Summary
In this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC , to explore what it truly takes for legacy brands to stay relevant in a rapidly evolving digital world. Valerie explains how companies can modernize without losing the trust and equity they’ve built over decades. She also shares how brands can lead with their values. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since 2020, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary in 2026, the firm has won more than 100 industry awards.