{"podcast":{"title":"PR's Top Pros Talk","slug":"pr-s-top-pros-talk-3704945","podcast_index_feed_id":3704945,"rss_url":"https://anchor.fm/s/56088878/podcast/rss","website_url":"https://dssimon.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/14333998/14333998-1617906761055-0c8c9fbd2f64b.jpg","author":"D S Simon Media","episode_count":306,"summary":"A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.","last_synced_at":"2026-06-30T06:21:39.101545+00:00","page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945"},"episode":{"title":"How Legacy Brands Evolve for Today's Audiences","slug":"how-legacy-brands-evolve-for-today-s-audiences","published_at":"2026-02-19T15:40:29+00:00","page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/how-legacy-brands-evolve-for-today-s-audiences","show_page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945","url":"https://podcasters.spotify.com/pod/show/dssimon/episodes/How-Legacy-Brands-Evolve-for-Todays-Audiences-e3fakih","audio_url":"https://anchor.fm/s/56088878/podcast/play/115740689/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-19%2F418418058-44100-2-5cf2ac3445249.mp3","summary":"In this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC , to explore what it truly takes for legacy brands to stay relevant in a rapidly evolving digital world. Valerie explains how companies can modernize without losing the trust and equity they’ve built over decades. She also shares how brands can lead with their values. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since 2020, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary in 2026, the firm has won more than 100 industry awards.","meta_description":"In this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC , to explore what it truly takes for legacy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":728,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/how-legacy-brands-evolve-for-today-s-audiences/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/how-legacy-brands-evolve-for-today-s-audiences.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}