# How Legacy Brands Evolve for Today's Audiences

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/how-legacy-brands-evolve-for-today-s-audiences
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/how-legacy-brands-evolve-for-today-s-audiences.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-02-19T15:40:29+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/How-Legacy-Brands-Evolve-for-Todays-Audiences-e3fakih
Audio file: https://anchor.fm/s/56088878/podcast/play/115740689/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-19%2F418418058-44100-2-5cf2ac3445249.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/how-legacy-brands-evolve-for-today-s-audiences
Duration seconds: 728

## Resource

In this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC , to explore what it truly takes for legacy brands to stay relevant in a rapidly evolving digital world. Valerie explains how companies can modernize without losing the trust and equity they’ve built over decades. She also shares how brands can lead with their values. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since 2020, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary in 2026, the firm has won more than 100 industry awards.

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## Transcript

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