Episode
Building a Niche That Grows With You
- Podcast
- PR's Top Pros Talk
- Published
- May 5, 2026
- Duration seconds
- 1084
- Processing state
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Summary
In this episode, Jennifer Tramontana, President and Founder of The Fletcher Group , joins Doug Simon, CEO of D S Simon Media , to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.