{"podcast":{"title":"PR's Top Pros Talk","slug":"pr-s-top-pros-talk-3704945","podcast_index_feed_id":3704945,"rss_url":"https://anchor.fm/s/56088878/podcast/rss","website_url":"https://dssimon.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/14333998/14333998-1617906761055-0c8c9fbd2f64b.jpg","author":"D S Simon Media","episode_count":306,"summary":"A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.","last_synced_at":"2026-06-30T06:21:39.101545+00:00","page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945"},"episode":{"title":"Building a Niche That Grows With You","slug":"building-a-niche-that-grows-with-you","published_at":"2026-05-05T15:46:41+00:00","page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/building-a-niche-that-grows-with-you","show_page_url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945","url":"https://podcasters.spotify.com/pod/show/dssimon/episodes/Building-a-Niche-That-Grows-With-You-e3itkfh","audio_url":"https://anchor.fm/s/56088878/podcast/play/119508913/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-5%2F423501057-44100-2-3b7a997d46c5b.mp3","summary":"In this episode, Jennifer Tramontana, President and Founder of The Fletcher Group , joins Doug Simon, CEO of D S Simon Media , to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.","meta_description":"In this episode, Jennifer Tramontana, President and Founder of The Fletcher Group , joins Doug Simon, CEO of D S Simon Media , to discuss how agencies can…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1084,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/building-a-niche-that-grows-with-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/building-a-niche-that-grows-with-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}