# Building a Niche That Grows With You

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/building-a-niche-that-grows-with-you
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/building-a-niche-that-grows-with-you.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-05-05T15:46:41+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/Building-a-Niche-That-Grows-With-You-e3itkfh
Audio file: https://anchor.fm/s/56088878/podcast/play/119508913/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-5%2F423501057-44100-2-3b7a997d46c5b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/building-a-niche-that-grows-with-you
Duration seconds: 1084

## Resource

In this episode, Jennifer Tramontana, President and Founder of The Fletcher Group , joins Doug Simon, CEO of D S Simon Media , to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

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## Transcript

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