Episode
The Amazon PPC Sponsored Display ROAS Blind Spot
- Published
- Jun 15, 2026
- Duration seconds
- 643
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Summary
In episode 53 of Performance Marketing with Fexingo, Lucas and Luna expose a costly blind spot in Amazon Sponsored Display campaigns: the default 'audiences' targeting option that cannibalizes ROAS by serving ads to viewers who already converted. They walk through a real-world case from a supplements brand that saw a 12% ROAS lift after switching to 'views retargeting' only. Plus, they share a simple two-click fix to stop paying for post-purchase impressions. If you run Sponsored Display, this episode could save you thousands this quarter. #AmazonPPC #SponsoredDisplay #ROAS #PerformanceMarketing #Retargeting #Ecommerce #PPCStrategy #AdWaste #AudienceTargeting #ViewsRetargeting #ConversionTracking #Marketing #Business #FexingoBusiness #BusinessPodcast #DigitalMarketing #AmazonAdvertising #AdOptimization Keep every episode free: buymeacoffee.com/fexingo