# The Amazon PPC Sponsored Display ROAS Blind Spot

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-15T05:26:20+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0053.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0053.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-sponsored-display-roas-blind-spot
Duration seconds: 643

## Resource

In episode 53 of Performance Marketing with Fexingo, Lucas and Luna expose a costly blind spot in Amazon Sponsored Display campaigns: the default 'audiences' targeting option that cannibalizes ROAS by serving ads to viewers who already converted. They walk through a real-world case from a supplements brand that saw a 12% ROAS lift after switching to 'views retargeting' only. Plus, they share a simple two-click fix to stop paying for post-purchase impressions. If you run Sponsored Display, this episode could save you thousands this quarter. #AmazonPPC #SponsoredDisplay #ROAS #PerformanceMarketing #Retargeting #Ecommerce #PPCStrategy #AdWaste #AudienceTargeting #ViewsRetargeting #ConversionTracking #Marketing #Business #FexingoBusiness #BusinessPodcast #DigitalMarketing #AmazonAdvertising #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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