Episode
The Amazon PPC Search Term Isolation Blind Spot That Kills ROAS
- Published
- Jul 11, 2026
- Duration seconds
- 427
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Summary
Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement it in a day, and why most sellers ignore it. If you manage Amazon PPC and think your campaigns are optimized, this blind spot might be silently eating your margin. #AmazonPPC #SearchTermIsolation #ROAS #ACOS #PaidAds #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #EcommerceAdvertising #PPCStrategy #AmazonAdvertising #BroadMatch #ExactMatch #CampaignStructure #AdOptimization #AmazonSellers #DirectResponse Keep every episode free: buymeacoffee.com/fexingo