# The Amazon PPC Search Term Isolation Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-isolation-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-isolation-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-11T05:34:48+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0107.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0107.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-search-term-isolation-blind-spot-that-kills-roas
Duration seconds: 427

## Resource

Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement it in a day, and why most sellers ignore it. If you manage Amazon PPC and think your campaigns are optimized, this blind spot might be silently eating your margin. #AmazonPPC #SearchTermIsolation #ROAS #ACOS #PaidAds #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #EcommerceAdvertising #PPCStrategy #AmazonAdvertising #BroadMatch #ExactMatch #CampaignStructure #AdOptimization #AmazonSellers #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

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