Episode
The Amazon PPC Negative Keyword ROAS Blind Spot Most Sellers Miss
- Published
- Jul 6, 2026
- Duration seconds
- 485
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Summary
Episode 97 of Fexingo Business Performance Marketing dives into a specific Amazon PPC blind spot that quietly destroys ROAS: negative keyword management at the campaign level. Lucas and Luna walk through why most sellers only apply negatives at the campaign level instead of the ad group level, how that blocks valuable long-tail traffic, and why the real ROAS killer is over-blocking — not under-blocking. They use a concrete example: a seller running ads for a 4-slice toaster who blocks '2-slice' at campaign level, accidentally cutting off a high-converting cross-sell segment. They discuss the internal Amazon search query report process, whether to use negative exact or negative phrase, and the one weekly audit habit that fixes this leak. No fluff, no hot takes — just a practical, actionable fix sellers can implement today. If this saves you wasted ad spend, listener support at buy me a coffee dot com slash fexingo keeps these episodes ad-free. #AmazonPPC #PerformanceMarketing #ROAS #NegativeKeywords #AdGroupManagement #SponsoredProducts #SearchQueryReport #EcommerceAdvertising #PPCAudit #AdSpendOptimization #LongTailKeywords #MarketingStrategy #AmazonSeller #Business #Marketing #FexingoBusiness #BusinessPodcast #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo