{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Negative Keyword ROAS Blind Spot Most Sellers Miss","slug":"the-amazon-ppc-negative-keyword-roas-blind-spot-most-sellers-miss","published_at":"2026-07-06T17:42:51+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-negative-keyword-roas-blind-spot-most-sellers-miss","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0097.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0097.mp3","summary":"Episode 97 of Fexingo Business Performance Marketing dives into a specific Amazon PPC blind spot that quietly destroys ROAS: negative keyword management at the campaign level. Lucas and Luna walk through why most sellers only apply negatives at the campaign level instead of the ad group level, how that blocks valuable long-tail traffic, and why the real ROAS killer is over-blocking — not under-blocking. They use a concrete example: a seller running ads for a 4-slice toaster who blocks '2-slice' at campaign level, accidentally cutting off a high-converting cross-sell segment. They discuss the internal Amazon search query report process, whether to use negative exact or negative phrase, and the one weekly audit habit that fixes this leak. No fluff, no hot takes — just a practical, actionable fix sellers can implement today. If this saves you wasted ad spend, listener support at buy me a coffee dot com slash fexingo keeps these episodes ad-free. #AmazonPPC #PerformanceMarketing #ROAS #NegativeKeywords #AdGroupManagement #SponsoredProducts #SearchQueryReport #EcommerceAdvertising #PPCAudit #AdSpendOptimization #LongTailKeywords #MarketingStrategy #AmazonSeller #Business #Marketing #FexingoBusiness #BusinessPodcast #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 97 of Fexingo Business Performance Marketing dives into a specific Amazon PPC blind spot that quietly destroys ROAS: negative keyword management a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":485,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-negative-keyword-roas-blind-spot-most-sellers-miss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-negative-keyword-roas-blind-spot-most-sellers-miss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}