Episode
The Amazon PPC Dayparting ROAS Blind Spot
- Published
- Jul 8, 2026
- Duration seconds
- 718
- Processing state
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Summary
Most Amazon sellers run the same ad schedule 24/7, but conversion rates swing wildly by hour of day. In this episode, Lucas and Luna break down dayparting—the practice of adjusting bids by time of day—using real data from a seller who shifted 30% of spend into evening windows and lifted ROAS by 22%. They cover how to read your own hourly performance reports, why Amazon's default is always 'all hours,' and the one mistake that ruins dayparting: forgetting time zones. If you sell on Amazon and haven't looked at your ad performance by hour, you're leaving money on the table. #AmazonPPC #Dayparting #PPCStrategy #AmazonAds #ROAS #PPCOptimization #EcommerceMarketing #SellingOnAmazon #AmazonFBA #BidManagement #AdScheduling #ConversionRate #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo