# The Amazon PPC Dayparting ROAS Blind Spot

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dayparting-roas-blind-spot
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dayparting-roas-blind-spot.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-08T07:24:54+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0101.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0101.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-dayparting-roas-blind-spot
Duration seconds: 718

## Resource

Most Amazon sellers run the same ad schedule 24/7, but conversion rates swing wildly by hour of day. In this episode, Lucas and Luna break down dayparting—the practice of adjusting bids by time of day—using real data from a seller who shifted 30% of spend into evening windows and lifted ROAS by 22%. They cover how to read your own hourly performance reports, why Amazon's default is always 'all hours,' and the one mistake that ruins dayparting: forgetting time zones. If you sell on Amazon and haven't looked at your ad performance by hour, you're leaving money on the table. #AmazonPPC #Dayparting #PPCStrategy #AmazonAds #ROAS #PPCOptimization #EcommerceMarketing #SellingOnAmazon #AmazonFBA #BidManagement #AdScheduling #ConversionRate #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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