Episode
Amazon PPC Negative Keyword Targeting ROAS Blind Spot
- Published
- Jul 17, 2026
- Duration seconds
- 419
- Processing state
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Summary
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk through a smarter approach using exact-match negatives and frequent auditing. Listeners learn why negative keywords should trim waste, not amputate opportunity, and how to fine-tune their campaigns for maximum efficiency. This episode is packed with actionable insights for sellers looking to optimize their Amazon PPC strategy. #AmazonPPC #PPCStrategy #NegativeKeywords #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonAds #KeywordTargeting #AdOptimization #A9Algorithm #ACoS #SponsoredProducts #LongTailKeywords #SupplementBrand #AdWaste Keep every episode free: buymeacoffee.com/fexingo