# Amazon PPC Negative Keyword Targeting ROAS Blind Spot

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-negative-keyword-targeting-roas-blind-spot
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-negative-keyword-targeting-roas-blind-spot.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-17T05:34:01+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0119.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0119.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-negative-keyword-targeting-roas-blind-spot
Duration seconds: 419

## Resource

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk through a smarter approach using exact-match negatives and frequent auditing. Listeners learn why negative keywords should trim waste, not amputate opportunity, and how to fine-tune their campaigns for maximum efficiency. This episode is packed with actionable insights for sellers looking to optimize their Amazon PPC strategy. #AmazonPPC #PPCStrategy #NegativeKeywords #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonAds #KeywordTargeting #AdOptimization #A9Algorithm #ACoS #SponsoredProducts #LongTailKeywords #SupplementBrand #AdWaste Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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