Episode
Amazon DSP ROAS Blind Spot Most Sellers Miss
- Published
- Jul 13, 2026
- Duration seconds
- 280
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Summary
Most Amazon sellers focus on PPC and ignore the Demand-Side Platform. Lucas and Luna break down why Amazon DSP is not just for big brands. They walk through how a mid-size supplement seller used DSP to retarget high-intent shoppers, cut ACOS by 18%, and generate a 4.2x ROAS on a $15,000 test budget. The conversation covers audience building, frequency caps, and why the minimum spend is lower than you think. If you've dismissed DSP as only for Procter & Gamble, this episode might change your mind. #AmazonDSP #ProgrammaticAdvertising #Retargeting #AmazonAds #PerformanceMarketing #ROAS #ACOS #EcommerceAds #FexingoBusiness #BusinessPodcast #MarketingStrategy #AudienceTargeting #AdTech #DigitalAdvertising #SponsoredDisplay #AmazonSeller #MidSizeBrand #PaidAds Keep every episode free: buymeacoffee.com/fexingo