# Amazon DSP ROAS Blind Spot Most Sellers Miss

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-dsp-roas-blind-spot-most-sellers-miss
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-dsp-roas-blind-spot-most-sellers-miss.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-13T17:44:07+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0112.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0112.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-dsp-roas-blind-spot-most-sellers-miss
Duration seconds: 280

## Resource

Most Amazon sellers focus on PPC and ignore the Demand-Side Platform. Lucas and Luna break down why Amazon DSP is not just for big brands. They walk through how a mid-size supplement seller used DSP to retarget high-intent shoppers, cut ACOS by 18%, and generate a 4.2x ROAS on a $15,000 test budget. The conversation covers audience building, frequency caps, and why the minimum spend is lower than you think. If you've dismissed DSP as only for Procter & Gamble, this episode might change your mind. #AmazonDSP #ProgrammaticAdvertising #Retargeting #AmazonAds #PerformanceMarketing #ROAS #ACOS #EcommerceAds #FexingoBusiness #BusinessPodcast #MarketingStrategy #AudienceTargeting #AdTech #DigitalAdvertising #SponsoredDisplay #AmazonSeller #MidSizeBrand #PaidAds Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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