Episode
Amazon Ad Fatigue Blind Spot That Kills ROAS
- Published
- Jul 7, 2026
- Duration seconds
- 477
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Summary
Episode 99 of Performance Marketing with Fexingo drills into a hidden ROAS killer: ad fatigue on Amazon. Lucas and Luna break down how repeated exposure to the same sponsored ad causes click-through rates to collapse and cost-per-click to rise, silently eroding margins. They walk through a real example of a mid-market kitchen-gadget seller who saw ACOS jump from 18% to 34% in three weeks, and how diagnosing frequency data in the Amazon Ads Console revealed the culprit. The episode covers practical countermeasures: rotating creative assets, segmenting audiences by frequency buckets, and using Sponsored Display for retargeting without bombarding the same shoppers. No fluff, just a specific fix sellers can apply this week. #AmazonPPC #AdFatigue #ROAS #SponsoredAds #PerformanceMarketing #PaidAds #Ecommerce #FBA #AmazonSellers #AdFrequency #CreativeRotation #SponsoredDisplay #ACOS #Marketing #FexingoBusiness #BusinessPodcast #DigitalAdvertising #ConversionRate Keep every episode free: buymeacoffee.com/fexingo