# Amazon Ad Fatigue Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ad-fatigue-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ad-fatigue-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-07T17:40:01+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0099.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0099.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ad-fatigue-blind-spot-that-kills-roas
Duration seconds: 477

## Resource

Episode 99 of Performance Marketing with Fexingo drills into a hidden ROAS killer: ad fatigue on Amazon. Lucas and Luna break down how repeated exposure to the same sponsored ad causes click-through rates to collapse and cost-per-click to rise, silently eroding margins. They walk through a real example of a mid-market kitchen-gadget seller who saw ACOS jump from 18% to 34% in three weeks, and how diagnosing frequency data in the Amazon Ads Console revealed the culprit. The episode covers practical countermeasures: rotating creative assets, segmenting audiences by frequency buckets, and using Sponsored Display for retargeting without bombarding the same shoppers. No fluff, just a specific fix sellers can apply this week. #AmazonPPC #AdFatigue #ROAS #SponsoredAds #PerformanceMarketing #PaidAds #Ecommerce #FBA #AmazonSellers #AdFrequency #CreativeRotation #SponsoredDisplay #ACOS #Marketing #FexingoBusiness #BusinessPodcast #DigitalAdvertising #ConversionRate Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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