Episode
#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
- Published
- Aug 4, 2025
- Duration seconds
- 3487
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Summary
Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta. a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets. Proof of Personhood – What it is, why it matters, and how it’s being marketed to users. Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education. User Growth & Community – How Silk reached 150K users Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2 * and more. Get in touch: Human tech - linktr.ee/human.tech Yan - https://www.linkedin.com/in/yan-ketelers/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/