# #67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/67-marketing-privacy-in-web3-lessons-from-holonym-silk-with-yean-ketelers
Text version: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/67-marketing-privacy-in-web3-lessons-from-holonym-silk-with-yean-ketelers.md
Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2025-08-04T11:24:02+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/67-Marketing-Privacy-in-Web3-Lessons-from-Holonym--Silk-with-Yean-Ketelers-e36dv6r
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/106412699/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-4%2F405080329-44100-2-a815581ece602.mp3
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Duration seconds: 3487

## Resource

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta. a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets. Proof of Personhood – What it is, why it matters, and how it’s being marketed to users. Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education. User Growth & Community – How Silk reached 150K users Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2 * and more. Get in touch: Human tech - linktr.ee/human.tech Yan - https://www.linkedin.com/in/yan-ketelers/ Follow us: Twitter ⁠⁠⁠⁠⁠ ⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠ Alexandra - ⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

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