{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers","slug":"67-marketing-privacy-in-web3-lessons-from-holonym-silk-with-yean-ketelers","published_at":"2025-08-04T11:24:02+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/67-marketing-privacy-in-web3-lessons-from-holonym-silk-with-yean-ketelers","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/67-Marketing-Privacy-in-Web3-Lessons-from-Holonym--Silk-with-Yean-Ketelers-e36dv6r","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/106412699/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-4%2F405080329-44100-2-a815581ece602.mp3","summary":"Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta. a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets. Proof of Personhood – What it is, why it matters, and how it’s being marketed to users. Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education. User Growth & Community – How Silk reached 150K users Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2 * and more. Get in touch: Human tech - linktr.ee/human.tech Yan - https://www.linkedin.com/in/yan-ketelers/ Follow us: Twitter ⁠⁠⁠⁠⁠ ⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠ Alexandra - ⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠","meta_description":"Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3487,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/67-marketing-privacy-in-web3-lessons-from-holonym-silk-with-yean-ketelers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/67-marketing-privacy-in-web3-lessons-from-holonym-silk-with-yean-ketelers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}