Episode
#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając
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- Mar 24, 2025
- Duration seconds
- 4246
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Summary
Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space. a TL;DR * Why and how to organise an ETH Event * What kind of marketing works to promote it * How do you tailor experiences for the participants * Successful PR tactics to attract participants and sponsors * and more. Get in touch: Daria - https://x.com/DariaStrategy or https://dariastrategy.com Monika - https://x.com/monikabzajac ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Timestamps: 00:00 Intros 03:12 Event Organization Insights 05:58 Marketing Strategies for Ethereum Events 09:07 Overcoming PR Challenges in Eastern Europe 11:46 Community Dynamics in Warsaw 14:54 Engaging Non-Technical Audiences 18:13 Structuring Speaker Tracks for Value 21:05 Effective Communication Channels 35:19 Engaging Content Strategies 37:32 Best Practices for Event Engagement 42:23 The Role of Hackathons in Development 48:01 Encouraging Gender Diversity 57:00 Lessons Learned from Organizing Events 01:01:09 Educational Resources in Web3