# #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

Page: https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/65-how-to-organise-and-promote-an-eth-event-from-a-z-the-ethwarsaw-case-study-w-daria-volkova-and-monika-zaj-c
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Podcast: [OOO - A Web3 Marketing Podcast](https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741)
Published: 2025-03-24T14:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/web3-marketing/episodes/65-How-to-organise-and-promote-an-ETH-event-from-A-Z-The-ETHWarsaw-case-study-w-Daria-Volkova-and-Monika-Zajc-e30hsfc
Audio file: https://anchor.fm/s/c9f90bcc/podcast/play/100249516/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-23%2F397075711-44100-2-243e3f07cd01.mp3
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Duration seconds: 4246

## Resource

Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space. a TL;DR * Why and how to organise an ETH Event * What kind of marketing works to promote it * How do you tailor experiences for the participants * Successful PR tactics to attract participants and sponsors * and more. Get in touch: Daria - https://x.com/DariaStrategy or https://dariastrategy.com Monika - https://x.com/monikabzajac ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw Follow us: Twitter ⁠⁠⁠⁠⁠ https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠ Timestamps: 00:00 Intros 03:12 Event Organization Insights 05:58 Marketing Strategies for Ethereum Events 09:07 Overcoming PR Challenges in Eastern Europe 11:46 Community Dynamics in Warsaw 14:54 Engaging Non-Technical Audiences 18:13 Structuring Speaker Tracks for Value 21:05 Effective Communication Channels 35:19 Engaging Content Strategies 37:32 Best Practices for Event Engagement 42:23 The Role of Hackathons in Development 48:01 Encouraging Gender Diversity 57:00 Lessons Learned from Organizing Events 01:01:09 Educational Resources in Web3

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