{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając","slug":"65-how-to-organise-and-promote-an-eth-event-from-a-z-the-ethwarsaw-case-study-w-daria-volkova-and-monika-zaj-c","published_at":"2025-03-24T14:00:00+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/65-how-to-organise-and-promote-an-eth-event-from-a-z-the-ethwarsaw-case-study-w-daria-volkova-and-monika-zaj-c","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/65-How-to-organise-and-promote-an-ETH-event-from-A-Z-The-ETHWarsaw-case-study-w-Daria-Volkova-and-Monika-Zajc-e30hsfc","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/100249516/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-23%2F397075711-44100-2-243e3f07cd01.mp3","summary":"Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space. a TL;DR * Why and how to organise an ETH Event * What kind of marketing works to promote it * How do you tailor experiences for the participants * Successful PR tactics to attract participants and sponsors * and more. Get in touch: Daria - https://x.com/DariaStrategy or https://dariastrategy.com Monika - https://x.com/monikabzajac ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw Follow us: Twitter ⁠⁠⁠⁠⁠ https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠ Timestamps: 00:00 Intros 03:12 Event Organization Insights 05:58 Marketing Strategies for Ethereum Events 09:07 Overcoming PR Challenges in Eastern Europe 11:46 Community Dynamics in Warsaw 14:54 Engaging Non-Technical Audiences 18:13 Structuring Speaker Tracks for Value 21:05 Effective Communication Channels 35:19 Engaging Content Strategies 37:32 Best Practices for Event Engagement 42:23 The Role of Hackathons in Development 48:01 Encouraging Gender Diversity 57:00 Lessons Learned from Organizing Events 01:01:09 Educational Resources in Web3","meta_description":"Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4246,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/65-how-to-organise-and-promote-an-eth-event-from-a-z-the-ethwarsaw-case-study-w-daria-volkova-and-monika-zaj-c/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/65-how-to-organise-and-promote-an-eth-event-from-a-z-the-ethwarsaw-case-study-w-daria-volkova-and-monika-zaj-c.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}