Episode
Stop Guessing: How to Know If Your Book Marketing Is Working
- Podcast
- Novel Marketing
- Published
- Apr 15, 2026
- Duration seconds
- 3060
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/novel-marketing-569504/episodes/stop-guessing-how-to-know-if-your-book-marketing-is-working/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/novel-marketing-569504/stop-guessing-how-to-know-if-your-book-marketing-is-working.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing. How can you find out if you’re making money or just making sales? In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors. You’ll learn How one of Amazon’s metrics is somewhat misleading (and how to find the truth)...