# Stop Guessing: How to Know If Your Book Marketing Is Working

Page: https://stenobird.com/podcast/novel-marketing-569504/stop-guessing-how-to-know-if-your-book-marketing-is-working
Text version: https://stenobird.com/podcast/novel-marketing-569504/stop-guessing-how-to-know-if-your-book-marketing-is-working.md
Podcast: [Novel Marketing](https://stenobird.com/podcast/novel-marketing-569504)
Published: 2026-04-15T07:00:00+00:00
Episode link: https://www.authormedia.com/stop-guessing-how-to-know-if-your-book-marketing-is-working/
Audio file: https://www.buzzsprout.com/2253681/episodes/19017683-stop-guessing-how-to-know-if-your-book-marketing-is-working.mp3
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JSON: https://stenobird.com/v1/public/podcasts/novel-marketing-569504/episodes/stop-guessing-how-to-know-if-your-book-marketing-is-working
Duration seconds: 3060

## Resource

Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing. How can you find out if you’re making money or just making sales? In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors. You’ll learn How one of Amazon’s metrics is somewhat misleading (and how to find the truth)...

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## Transcript

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