{"podcast":{"title":"Novel Marketing","slug":"novel-marketing-569504","podcast_index_feed_id":569504,"rss_url":"https://rss.buzzsprout.com/2253681.rss","website_url":"https://www.authormedia.com/","image_url":"https://storage.buzzsprout.com/t517no6u8005rzmh9h7dqd6pbib2?.jpg","author":"Thomas Umstattd Jr.","episode_count":497,"summary":"The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/novel-marketing-569504"},"episode":{"title":"Stop Guessing: How to Know If Your Book Marketing Is Working","slug":"stop-guessing-how-to-know-if-your-book-marketing-is-working","published_at":"2026-04-15T07:00:00+00:00","page_url":"https://stenobird.com/podcast/novel-marketing-569504/stop-guessing-how-to-know-if-your-book-marketing-is-working","show_page_url":"https://stenobird.com/podcast/novel-marketing-569504","url":"https://www.authormedia.com/stop-guessing-how-to-know-if-your-book-marketing-is-working/","audio_url":"https://www.buzzsprout.com/2253681/episodes/19017683-stop-guessing-how-to-know-if-your-book-marketing-is-working.mp3","summary":"Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing. How can you find out if you’re making money or just making sales? In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors. You’ll learn How one of Amazon’s metrics is somewhat misleading (and how to find the truth)...","meta_description":"Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3060,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/novel-marketing-569504/episodes/stop-guessing-how-to-know-if-your-book-marketing-is-working/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/novel-marketing-569504/stop-guessing-how-to-know-if-your-book-marketing-is-working.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}