Episode
EP 464: Fix Your Offer Before Your Ads?
- Published
- Mar 31, 2026
- Duration seconds
- 510
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Summary
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even compelling enough for cold traffic. Website: https://philgrahamdigital.com