{"podcast":{"title":"Next Level Facebook Ads Podcast","slug":"next-level-facebook-ads-podcast-751370","podcast_index_feed_id":751370,"rss_url":"https://fbadspodcast.libsyn.com/rss","website_url":"http://www.philgrahamdigital.com","image_url":"https://static.libsyn.com/p/assets/4/d/1/0/4d10dcc8fa8c22da/Copy_of_Copy_of_Copy_of_THE.png","author":"phil@philgrahamdigital.com","episode_count":100,"summary":"Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!","last_synced_at":"2026-06-24T06:19:45.197610+00:00","page_url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370"},"episode":{"title":"EP 464: Fix Your Offer Before Your Ads?","slug":"ep-464-fix-your-offer-before-your-ads","published_at":"2026-03-31T16:00:00+00:00","page_url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-464-fix-your-offer-before-your-ads","show_page_url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370","url":"https://fbadspodcast.libsyn.com/ep-464-fix-your-offer-before-your-ads","audio_url":"https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_464.mp3?dest-id=514243","summary":"A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even compelling enough for cold traffic. Website: https://philgrahamdigital.com","meta_description":"A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":510,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-464-fix-your-offer-before-your-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-464-fix-your-offer-before-your-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}