# EP 464: Fix Your Offer Before Your Ads?

Page: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-464-fix-your-offer-before-your-ads
Text version: https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-464-fix-your-offer-before-your-ads.md
Podcast: [Next Level Facebook Ads Podcast](https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370)
Published: 2026-03-31T16:00:00+00:00
Episode link: https://fbadspodcast.libsyn.com/ep-464-fix-your-offer-before-your-ads
Audio file: https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_464.mp3?dest-id=514243
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JSON: https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-464-fix-your-offer-before-your-ads
Duration seconds: 510

## Resource

A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even compelling enough for cold traffic. Website: https://philgrahamdigital.com

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## Transcript

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