Episode

Why Warner Bros Discovery Ditched and Rebuilt TV Targeting

Podcast: Next in Media
Published: Jun 2, 2026
Duration seconds: 961
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Summary

Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.