{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Why Warner Bros Discovery Ditched and Rebuilt TV Targeting","slug":"why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting","published_at":"2026-06-02T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting-RbDP8P48","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/b1499aad-fde2-42cb-8c11-4e53d6f312ea/group-item/dd5d56ee-2a3b-453a-a418-fab9f44fddb3/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.","meta_description":"Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants…","key_points":[],"chapters":[],"topics":[],"duration_seconds":961,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}