# Why Warner Bros Discovery Ditched and Rebuilt TV Targeting

Page: https://stenobird.com/podcast/next-in-media-470115/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting
Text version: https://stenobird.com/podcast/next-in-media-470115/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-06-02T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting-RbDP8P48
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/b1499aad-fde2-42cb-8c11-4e53d6f312ea/group-item/dd5d56ee-2a3b-453a-a418-fab9f44fddb3/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/why-warner-bros-discovery-ditched-and-rebuilt-tv-targeting
Duration seconds: 961

## Resource

Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.

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## Transcript

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