Episode

Vizio’s Strategy to Dominate the Smart TV OS Market

Podcast: Next in Media
Published: Jun 30, 2026
Duration seconds: 657
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Summary

Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.