# Vizio’s Strategy to Dominate the Smart TV OS Market

Page: https://stenobird.com/podcast/next-in-media-470115/vizio-s-strategy-to-dominate-the-smart-tv-os-market
Text version: https://stenobird.com/podcast/next-in-media-470115/vizio-s-strategy-to-dominate-the-smart-tv-os-market.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-06-30T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/vizios-strategy-to-dominate-the-smart-tv-os-market-D3Br81Ey
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/vizio-s-strategy-to-dominate-the-smart-tv-os-market
Duration seconds: 657

## Resource

Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.

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## Transcript

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