{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Vizio’s Strategy to Dominate the Smart TV OS Market","slug":"vizio-s-strategy-to-dominate-the-smart-tv-os-market","published_at":"2026-06-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/vizio-s-strategy-to-dominate-the-smart-tv-os-market","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/vizios-strategy-to-dominate-the-smart-tv-os-market-D3Br81Ey","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/dad95f16-6b59-4b01-b940-82b8e0fe59c9/group-item/1bb7453a-cca9-43b4-8431-766f64e2c61e/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.","meta_description":"Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":657,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/vizio-s-strategy-to-dominate-the-smart-tv-os-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/vizio-s-strategy-to-dominate-the-smart-tv-os-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}