Episode

The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood

Podcast: Next in Media
Published: May 19, 2026
Duration seconds: 1687
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Summary

This week, Mike is joined by WildBrain’s VP of Media Solutions, Emma Witkowski. Together, they dive into the major advertising disconnect in the kids' media space, how nostalgia is driving family shared screen time, and the way upcoming privacy rules like COPPA 2.0 are completely reshaping digital targeting.