# The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood

Page: https://stenobird.com/podcast/next-in-media-470115/the-power-of-nostalgia-reaching-gen-alpha-through-their-parents-childhood
Text version: https://stenobird.com/podcast/next-in-media-470115/the-power-of-nostalgia-reaching-gen-alpha-through-their-parents-childhood.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-05-19T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/the-power-of-nostalgia-reaching-gen-alpha-through-their-parents-childhood-KD_4qE9Y
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Duration seconds: 1687

## Resource

This week, Mike is joined by WildBrain’s VP of Media Solutions, Emma Witkowski. Together, they dive into the major advertising disconnect in the kids' media space, how nostalgia is driving family shared screen time, and the way upcoming privacy rules like COPPA 2.0 are completely reshaping digital targeting.

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## Transcript

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