Episode

Inside SharkNinja's Ad Optimization Playbook

Podcast: Next in Media
Published: Jun 23, 2026
Duration seconds: 1320
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Canonical source: https://next-in-media.simplecast.com/episodes/inside-sharkninjas-ad-optimization-playbook-lX6h96_E
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Summary

SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.