# Inside SharkNinja's Ad Optimization Playbook

Page: https://stenobird.com/podcast/next-in-media-470115/inside-sharkninja-s-ad-optimization-playbook
Text version: https://stenobird.com/podcast/next-in-media-470115/inside-sharkninja-s-ad-optimization-playbook.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-06-23T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/inside-sharkninjas-ad-optimization-playbook-lX6h96_E
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/d0c54981-80be-4bc6-9600-712ecff99b96/group-item/981039d6-6200-43bb-97cc-fb3601d121f6/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/inside-sharkninja-s-ad-optimization-playbook
Duration seconds: 1320

## Resource

SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.

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## Transcript

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