{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Inside SharkNinja's Ad Optimization Playbook","slug":"inside-sharkninja-s-ad-optimization-playbook","published_at":"2026-06-23T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/inside-sharkninja-s-ad-optimization-playbook","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/inside-sharkninjas-ad-optimization-playbook-lX6h96_E","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/d0c54981-80be-4bc6-9600-712ecff99b96/group-item/981039d6-6200-43bb-97cc-fb3601d121f6/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.","meta_description":"SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1320,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/inside-sharkninja-s-ad-optimization-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/inside-sharkninja-s-ad-optimization-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}