Episode

How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen

Podcast: Next in Media
Published: Apr 21, 2026
Duration seconds: 1496
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Summary

Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech category, and the Sundance-winning creator campaign behind Lenovo's Gen Z push.