# How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen

Page: https://stenobird.com/podcast/next-in-media-470115/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen
Text version: https://stenobird.com/podcast/next-in-media-470115/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-04-21T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen-CamLG_MC
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/a9ee52e2-399a-4b4c-a1a8-bb98e959aafe/group-item/87b0ebc6-7f5f-49bc-bd96-a02e01c9f62c/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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Duration seconds: 1496

## Resource

Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech category, and the Sundance-winning creator campaign behind Lenovo's Gen Z push.

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## Transcript

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