{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen","slug":"how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen","published_at":"2026-04-21T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen-CamLG_MC","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/a9ee52e2-399a-4b4c-a1a8-bb98e959aafe/group-item/87b0ebc6-7f5f-49bc-bd96-a02e01c9f62c/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech category, and the Sundance-winning creator campaign behind Lenovo's Gen Z push.","meta_description":"Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech catego…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1496,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/how-lenovo-is-putting-ai-to-work-in-marketing-with-cmo-emily-ketchen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}