Episode
357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours
- Podcast
- My Digital Farmer Podcast
- Published
- Apr 15, 2026
- Duration seconds
- 2746
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Summary
We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch . And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before. If you've ever run a promotion and thought, "Why didn't this sell as well as I hoped?"... this episode is your behind-the-scenes look at what actually moves the needle. I'm walking you through the anatomy of this year's Spring Plant Sale launch -- what I changed, what worked better than expected, and a few "a-ha" moments that apply to any kind of farm promotion (not just plant sales). We'll talk about: Why I focused almost entirely on email (and what happened because of it) The subtle shifts I made to the offer that dramatically increased average order value What I did during the first few hours of the launch that most people overlook And one simple post-purchase move that can shape how your customers behave next time This is part case study, part workshop; and if you're planning any kind of seasonal promotion, you'll want to listen. Resources Mentioned: Listen to my podcast from last year's Spring Plant Sale Launch Ep 253 , and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recomme…